FAQ's

How long has your company been in business?

The Ridgefield Group was established in April of 1997.

What is the focus of The Ridgefield Group?

The Ridgefield Group was formed to meet the growing need for a professional firm to assist organizations in business strategy, computer and information systems, and Internet development. Our company is actively working with businesses to improve their overall efficiency within a given market so as to positively affect their bottom line.

The Ridgefield Group's philosophy of providing professional services stresses consideration of the cost involved versus the overall business value of a particular project. We strive to build long term relationships with our clients by serving as a trusted ally for computer and Internet solutions. Our resources do allow for flexibility and responsiveness to provide additional services on short notice. Even more, we are very proud of our commitment to complete our work in a timely and professional manner.

What kind of Marketing Services do you offer?

While we can offer a vast array of services, we only want what is best for each client's particular situation.  Depending on the internal resources already available to the client, our service may change to accommodate their unmet concerns.  We look to compliment their internal staff with services ranging from complete integrated marketing communications planning to the most basic of tasks. 

For further information about our services, click here.

Why should we work with you for our Marketing needs?

The Ridgefield Group is not an ad agency.  We're not media buyers.  We don't want you to "take risks" and gamble your business on some crazy advertising concept.  

We want your business to grow and be successful.  That's why we work with you to assess the present problems, seek alternatives that fit your business, and then find ways to execute the alternatives that offer measurable, defined, and practical solutions.   We want your marketing efforts to have a pay-off, not just a "pay-out".

How important are Search Engines to my website? 

The answer to this question depends entirely on what your website is about and what you provide on it.   If you sell products/services online and you are able to sell to the entire world, the search engines are critical to your success.  If you're a small personal site that is not intended to interest large groups of people, then they are less important.  

Is it important to be ranked #1 in a Search Engine?

Studies have shown that a growing number of people use search engines to help find products and information.  These numbers continue to increase and so many firms have begun actively marketing their websites through various search engines.  It's important to recognize several points when considering search engine marketing:

1. Obtaining a #1 ranking isn't always easy to do.  
2. Being #1 isn't as important as you might think.  
3. Rankings should be obtained through planned, structured, and accurate practices that are preferred by search engines. 

We have been quite successful in working with our clients to develop search engine marketing and optimization campaigns that enable them to achieve higher sustained rankings on relevant and important search terms. 

I'm interested in starting an E-Commerce site.  What do I need to know?

We get a lot of requests from people that want to start selling products and services online.  One of the most important points to be aware of is that it's often challenging and time-consuming to operate a good e-commerce website.  Depending on the size of the business, there can be literally hundreds of details to deal with on a daily basis. 

When businesses ask us for assistance in improving or building an e-commerce website, we like to take time to really learn what they are trying to do.  We investigate their industry, learn more about their customer base, and discover what competitors exist and how challenging it would be to penetrate that market.   After this research, we're able to make recommendations about how to proceed.  

What hours are your support staff available?

We are available 24 hours a day, 7 days a week because we host web sites that require monitoring both electronically and physically. If a problem ever occurs with your web site you will have the option of paging one of us for immediate service. Because it's always prime time somewhere in the world, we're available 24x7.

What tools do you use to create web sites?

We prefer standard industry applications that make production faster and management easier for our clients. We not only use but also can train your web staff on: Adobe Photoshop, Macromedia Flash, Macromedia DreamWeaver UltraDev and many other software applications. Our sites typically include customized Content Management Systems that allow our clients to update many aspects of their sites themselves through a standard web browser without the need for any programming knowledge.

What platforms and technologies do you use in your sites?

Because Internet-related technologies are continually evolving, and because the needs of our clients are so diverse, we provide solutions that are best suited for each individual situation. As a result, we have built sites in ASP, JSP, PHP and Cold Fusion using several types of databases such as Access 97 and 2000, SQL and MySQL. Our sites are hosted on both Windows and Unix-based platforms using Microsoft IIS and Apache web servers.
How do I get started?

If you are ready to proceed or are just thinking about your Internet possibilities give us a call for a free phone consultation. Our highly qualified consultants are here to help! Our business office hours are Monday thru Friday 8:30am - 5:30pm EST.