For the seventh straight year, purchases on Cyber Monday reached an all-time, record high as customers turned out in droves to pick up early Christmas shopping bargains and deals. In 2016, some significant milestones were hit including:
First Ever $1 billion shopping day on mobile devices
Net of $1,009 million in sales on Cyber Monday alone, a 29% jump in mobile-sourced sales from 2015.
$2.67 billion in desktop Cyber Monday purchases
An increase of 17% over 2015 totals.
The beginning to the holiday shopping season is off to an amazing beginning!
The following is excerpted from comScore’s press release:
“Cyber Monday had yet another outstanding day of online spending with $2.67 billion in sales from desktop computers to once again rank as the heaviest online spending day of all-time,” said comScore CEO Gian Fulgoni. “The day remains the most important online shopping day of the year, driving an enormous amount of online retail traffic on both desktop and mobile devices. As we’ve come to expect, Amazon once again led all online retail properties in Cyber Monday traffic, but several multi-channel retailers such as Walmart, Kohl’s and Target also had very impressive showings.”
Fulgoni added, “Overall, we are very encouraged by the recent pickup in spending growth and particularly strong Black Friday and Cyber Monday. We’re anticipating that growth rates for the balance of Cyber Week will remain very healthy and we believe the outlook for the remainder of the holiday season looks strong.”
Other recent holiday highlights include:
+ Apparel & Accessories ranked as the top product category on Cyber Monday with more than $600 million in desktop sales, followed by Consumer Electronics and Computer Hardware, respectively.
+ n addition to its huge sales total, Apparel & Accessories was also the fastest-growing category year-over-year on Cyber Monday, followed by Sport & Fitness and Consumer Electronics, respectively.
+ The 130 million people who visited online retail sites on Cyber Monday edged out Black Friday by 14 million visitors. 78 million arrived via desktop and 89 million via mobile (with 37 million on both).
+ Households making $100,000+ in annual income accounted for 44 percent of buyers and 48 percent of desktop spending on Cyber Monday, each several percentage points above what was seen on Black Friday.
+ The holiday week ending Sunday, November 27 maintained its 70-plus percent share of desktop e-commerce dollars coming via transactions using free shipping.
+ There have been 13 billion-dollar spending days on desktop through Cyber Monday this year, while last year at this point in the season only the five days from Thanksgiving through Cyber Monday had reached that threshold.
While a very large majority of these sales were from larger online stores, our clients see a routine spike in traffic and sales activity over these same dates. For many small businesses, the holiday shopping season and Q4 sales are needed to support their annual sales projections and supplement normal seasonal sales cycles. We’re glad to support our clients and help them take advantage of the holiday season for their business.