Ed McCauslen's Florist

Ed McCauslen's Florist has been a well-known name in Steubenville, Ohio, since 1875. The Ridgefield Group was able to provide them with an eCommerce solution, at a time when they were struggling to maintain their relationship with national floral directories. 

Relationship Formed

October 2014

Provided Services

• Logo Design
• Website Development
• Ecommerce
• Content Management System
• Domain Name Registration
• Hosting
• Web Maintenance
• Google Analtytics

Logo Design

Ed McCauslen's Florist had limited to no access to digital files of their logo, because the original was hand-drawn. Our designer redrew the logo as a digital file and packaged into various formats for future use. Easy as that!

Ecommerce Website Development

Online sales were crucial to the success of this floral shop, but recurring costs, licensing fees, and requirements were becoming unsustainable. With the help from our team, Ed McCauslen’s Florist was able to have their own eCommerce storefront with all the features and resources needed to be successful online. Online sales have been strong, while margins increased and a happy store owner can focus on growing their great small business.

From The Client

"I contacted The Ridgefield Group back in 2014. They created a beautiful website for my florist shop. They have maintained and help me grow my business in the Internet world. They are always there for me. I love 'em.

Pam Thomas, Owner